Optimum’s Modernized Video Experience, Evolving with the Video Industry for Our Customers’ Changing Needs

At Optimum, we always look to deliver the highest quality products and services at a great value to our customers.​ Over the last several years, we have been evolving our product set to meet the changing needs of our customers – launching faster internet speeds, rolling out a modern streaming video product, investing in digital support services, and more – to provide our customers with the best possible connectivity and entertainment experiences.  

Part of this evolving ecosystem includes our video product, Optimum TV. As TV viewership has become increasingly fragmented across cable, streaming platforms and services, the nature of the video industry is evolving – and so is Optimum. 

Over the last several years, we have been on a mission to transform our video offering for customers, which includes taking steps to expand the availability of and enhance our Optimum Stream product across the company’s footprint. Through Optimum Stream, customers can enjoy a seamless entertainment experience, which brings together live TV alongside access to thousands of other streaming apps available for download through the Google Play Store, all accessible through a customer-friendly interface and compact, sleek device. 

Recently, we simplified the Optimum Stream experience to make it more intuitive for customers with improved navigation. The new Stream interface now seamlessly integrates the Optimum TV product, including Live TV, with customers’ favorite streaming apps all in one convenient user experience. 

Taking it a step further, this year we also reimagined the Optimum TV model with the launch of three brand-new video offerings that help break conventional all-or-nothing cable options and bring our customers content geared toward consumers’ unique viewing preferences. We know that our customers want choice, flexibility, and value when it comes to the content they want to watch, and with Entertainment TV,Extra TV, and Everything TV – there is something for everyone.

For those who want a ‘sit back and relax’ viewing experience: Entertainment TV 

Entertainment TV is a low-cost, high-quality internet-delivered TV option that is available exclusively on Optimum Stream. For $30/month, Entertainment TV features 80+ top rated channels including access to entertainment, lifestyle, and reality TV favorites, plus award-winning local news content from Optimum’s News 12 service, the preeminent hyperlocal news source across the New York tri-state area.

For those who like having options across entertainment, news, and national sports: Extra TV

Extra TV is a robust video package that features 125+ top-rated channels for $85/month and is accessible on Optimum Stream plus all other cable boxes. With Extra TV, customers can choose from a wide range of content including live news, national sports, and a collection of entertainment channels for the whole family. 

For those who want the ultimate viewing experience with all the bells and whistles: Everything TV

Everything TV is the most comprehensive video package available to consumers, featuring 200+ top-rated channels for $140/month and is accessible on Optimum Stream plus all other cable boxes. With Everything TV, customers can view all content found on both Entertainment TV and Extra TV, including live news, entertainment channels, and national sports, with the addition of regional sports content and more. 

Through the introduction of our new Optimum video model featuring these TV offerings, all available on our enhanced Optimum Stream product, Optimum is delivering a modernized video experience for customers that rivals industry competition and marks the next chapter of cable TV. 

A Consumer-First Approach

Optimum has continued to innovate on our customers’ behalf to ensure we are providing them with best-in-class products and services to stay connected, informed, and entertained in today’s digital-first world. Optimum TV’s new video offerings have been designed with the consumer in mind, creating more optionality for customers and catering to their unique needs at every turn. 

And we are not finished. As we continue to transform and evolve our products in response to changing industry and consumer demands, our goal remains in meeting the ever-changing needs of our customers. Optimum TV has been pushing to give consumers the choice, flexibility, and value that they deserve, and that work will remain at the forefront as we continue to place our customers at the center of everything we do. 

For more on Optimum’s newest TV offerings and packages, visit optimum.com/tv or call 866.9.OPTIMUM.