Optimum Opens a New and Interactive Retail Store in River Edge, New Jersey to Support Customers

NEW JERSEY (APRIL 15, 2025) – Optimum, the leading provider of fiber internet, mobile, TV and phone services, today announces the opening of a new and interactive retail store in River Edge, New Jersey, located at 1061 Main Street. 

The new state-of-the-art retail store offers a modern and interactive in-store experience where customers can explore the complete line of Optimum connectivity offerings, including fiber internet, Smart WiFi 6, mobile, TV and home phone services. Customers who visit the store can register for service, shop the latest mobile devices and accessories, pay bills, and receive assistance from a retail associate. 

"At Optimum, we are dedicated to enhancing the customer experience across New Jersey through innovation and accessibility," said Elton Hart, Vice President, General Manager of Optimum New York Tri-State. "Our new store in River Edge is a testament to this very commitment, providing exceptional service where customers throughout New Jersey can seamlessly interact with our wide range of powerful connectivity solutions. We believe that being present in the community is crucial, and this new store represents our ongoing efforts to connect with and serve the residents of River Edge and neighboring communities. We look forward to helping our customers stay connected in today's fast-paced digital world while also contributing to the growth and vitality of the local community."

About Optimum’s Products and Services 

Optimum’s 100% Fiber Internet network has been recognized by Ookla^® Speedtest^® for delivering New Jersey’s fastest and most reliable internet speeds, as well as the lowest latency and best gaming experience, providing customers with a superior connectivity experience, including multi-gigabit symmetrical speeds of up to 8 Gig, unlimited data with 99.9% network reliability, increased bandwidth for more devices, and Smart WiFi for whole home coverage.¹ The company’s Optimum Mobile service is delivered over America’s largest and fastest 5G network and offers plans starting as low as $15 per month per line. 

Customers can also purchase new tablet devices through Optimum Mobile’s portfolio of offerings or bring their own connected tablet device to activate on the Optimum Mobile network and enjoy nationwide mobile coverage with Tablet Unlimited plans. 

In addition, Optimum delivers a seamless video and entertainment experience with Optimum Stream, which brings together live TV alongside access to thousands of other streaming apps available for download through the Google Play Store, all accessible through a customer-friendly interface and compact, sleek device. Customers can also choose from one of Optimum’s three TV packages: Entertainment TV, Extra TV, or Everything TV, which help break conventional all-or-nothing cable options and deliver content geared towards their unique viewing preferences for more choice, flexibility, and value.

Get Total Connectivity with Optimum 

When pairing Optimum Fiber Internet and Optimum Mobile, customers can experience fast, reliable internet and WiFi in the home along with 5G, nationwide wireless coverage on the go through one provider with one simple, transparent price point, providing complete connectivity, simplicity, peace of mind, and exceptional value. Customers interested in switching to Optimum can unlock significant savings when bundling their Internet, Mobile and TV services, with plans available at a variety of service levels and price points to meet the bandwidth and data needs of every consumer.

Store Information  

Address: 1061 Main Street, River Edge, NJ 07661

Phone Number: 888-467-8468

Hours:  Monday - Saturday 10 a.m. – 8 p.m. / Sunday 12 p.m. – 5 p.m.

The new store replaces Optimum’s previous location at 12-20 River Road in Fair Lawn.